Jan 1, 2012

Skin Care Ingredients and Advertising

Skin care companies have a lot of room when it comes to making claims about what their products contain and what those ingredients can do. Some of it is true, some of it sort of true, and some of it is not.

Many products will be advertised as being oil-free; however, many non-mineral sunblocks are oil based. The reason for this? Perhaps they mean no mineral oil is added to their product, and sunscreens are usually a small percentage of the overall formula.

All natural products continue to have a lot of consumer interest as people try to find better alternatives to the products they currently use. Keep in mind that although a product says it is natural more than likely it also contains synthetic chemicals. Water is all natural, but then so is alcohol, mineral oil, petrolatum, and many other ingredients consumers tend to shy away from.

Gentle or suitable for sensitive skin types are other popular sayings on a variety of products, this depends on the individual consumer and their skin care sensitivities, just because a product is marketed as gentle doesn't mean it won't cause irritation or breakouts for people with sensitive skin.

No animal testing usually refers to the fact the company doesn't test the finished product on animals. However, it also doesn't mean the the company that manufactures the ingredients used didn't test them on animals.

There are so many things posted online about this ingredient or that and it can be difficult to know what to believe. Using what works for the individual, doing research online to see what others have said about a product, and understanding that not every product is ideal for every person is a good place to start when it comes to hearing the latest advertising buzz.

- Written by SkinCareJunky -

No comments:

Post a Comment