As a consumer, do you tend to navigate more toward high end products or mass market, drug store brands. Why?
Lancome and Loreal are corporate sisters and share may similar products with vastly different pricing. But is Lancome, at a higher price, a better product line?
Estee Lauder owns numerous prestige brands including La Mer, Prescriptives and Clinique, but are they better than Good Skin, American Beauty, Flirt or Grassroots which they manufacture exclusively for Kohl's?
What are your thoughts about brand name and quality?