Jan 22, 2009

Alberto V05 Extra Body Shampoo

Alberto VO5 is a name that most people recognize having been around since 1955. It is owned by Alberto-Culver who owns such brands as Nexxus, Noxema, St. Ives, Tresemme and Mrs. Dash.

Alberto V05 Extra Body Shampoo contains the 5 vitamin complex as well as collagen. I think it is one of the better mass market shampoos. This is a detergent shampoo so expect a lot of bubbles and lather. The texture is slightly thick and the scent is clean and neutral. It does a good job of cleansing and removing build-up. As it contains sulfate cleansing agents it can be a bit drying, especially on color-treated, dry or frizzy hair. The collagen protein helps to moisturize the hair.

It appears to have been recently reformulated and now contains less of the 5 vitamin complex. Before they were listed before the fragrance and preservatives and are now instead listed after them. A cost cutting measure perhaps?

It contains Collagen, Vitamins E, D, A, C and B5.

Packaged in a 15 bottle and sells for under $2.00 in most areas.

Ingredients: Water; Sodium Lauryl Sulfate; Cocamidopropyl Betaine; Ammonium Chloride; Hydrolyzed Collagen; Tocopheryl Acetate (Vitamin E); Ergocalciferol (Vitamin D); Retinyl Palmitate (Vitamin A); Ascorbic Acid (Vitamin C); Panthenol (Pro-Vitamin B5); Sodium Laureth Sulfate; Octoxynol-9; Fragrance; Citric Acid; Tetrasodium EDTA; DMDM Hydantoin; Blue 1; Yellow 5; Red 40.

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